/Vision
Vision
For twenty years, Silvio Soul hasn't just played the dancefloor. He has built it.
Who he is
DJ, producer and co-founder of Grupo Laroc. From Laroc Club in Valinhos to Ame Club and Laroc Guarujá, he built the temples where Brazilian electronic music happens. He is the mind behind Ame Laroc Festival and the founder of Soul Soul Records, home of the new generation of melodic producers, with global distribution through Warner / ADA.
- 20 years of club culture
- #8 Laroc Club in DJ Mag Top 100 Clubs 2025
- 2021 Soul Soul Records is born
The vision
Three ideas drive everything
- 01
Build, don't just play
Every club, every festival and every label starts with the same question: what hasn't the dancefloor lived yet? The artist and the builder are the same person.
- 02
The dancefloor is the lab
His music is shaped by the dancefloors he built himself. At the label, selected tracks are tested at Laroc and Ame before release, and the sub-labels are born from the parties themselves.
- 03
Technology in service of emotion
Artificial intelligence in the creative process. Cutting-edge technology on the dancefloors he builds. The tool changes, the goal doesn't: to make someone feel what they have never felt.
Timeline
- 2015 Laroc Club opens in Valinhos
- 2018 Ame Club, next to Laroc
- 2020 Temple, the debut album
- 2021 Soul Soul Records is born
- 2022 Laroc Guarujá, sunsets on the São Paulo coast
- 2024 Lugares Secretos and global distribution with Warner / ADA
- 2025 The album 1981, and Laroc Club at #8 in DJ Mag Top 100 Clubs
The future of electronic music isn't something you wait for. You build it.